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Advertising Age, an important advertisements magazine in the United States, printed Positioning Era in 1972 composed by Al Ries and Jack Trout, which declared the birth of positioning”. In these four steps, the main task of brand placement” is to have the brand recognition content and brand value orientation communications communicate with the target consumers. The consumers form a subjective perception of the brand or its image and interpret all advice that is got.


In these four measures, the chief job of brand placing” is to have the brand recognition content and brand value orientation communications communicate with the goal consumers. The consumers interpret all information that is got and form a subjective perception of its impression or the brand.


In these four steps, the primary job of brand positioning” is to have the brand recognition content and brand value orientation communications communicate with the goal consumers. The consumers interpret all got advice and form a Position your brand subjective perception of the brand or its picture.